For Spring/Summer 2016, Spezial continues to showcase the visual history of the brand with the three-stripes, while uncovering the potent European identity that runs through adidas’ heritage. This time, Gary Aspden and producers &SON turning their attention to the French Riviera, channelling the beautiful seascapes and effortless style of the Côte d’Azure into a brand new collection of apparel and footwear. Set in between the vibrant city of Marseille and its idyllic coastline, the film tells multiple stories from a collective group of individuals who have a particular talent – be that music, sailing, poetry or diving - while showcasing the scenes that inspired the collection. The film was scored by Cherrystones and street cast in Marseille.
Watch the film below and an exclusive interview with the showstudio team in Buenos Aires