Adidas Originals is banking on a particular throwback style. The brand's lifestyle-centric offshoot is going all in on its Gazelle heritage sneaker, with a relaunch and a nostalgic campaign featuring '90s super model Kate Moss.
The style originally made its debut in the 1960s as an indoor soccer trainer. Two decades later, a slightly bulkier version more suited for lifestyle wear (versus truly athletic pursuits) hit the market, and gained cult status in grunge, dancehall, and Britpop scenes.
The gap between releases has allowed for different generations to develop a unique affinity for the shoe and the company is intent on handing over the Gazelle to the next generation.
In an exclusive interview with adidas designer and consultant, Gary Aspden, during Sole Searching Buenos Aires, we asked him what his favourite adidas trainers of all time were and he told us:
"It's like asking me what my favourite album of all time is but I love the adidas Gazelle because I think it's a classic design and the look of that shoe is as relevant as the borgue as relevant as the desert boot."
Gary Aspden shared a picture on his instagram account of a pair of adidas Gazelle for his friend Kate Moss. LINK.
Watch the video featuring Kate Moss below