KulBritania - The Amazing Story of Carlos Ruiz and his store

Ian Brown Gary Aspden Adidas Adidas Originals sole searching carlos ruiz sole searching south america neil bedford

At the beginning of 2014, the showstudio team led by Gary Apden along with adidas fanatics Ian Brown, Robert Brooks and Mike Chetcuti ...

In case you don't remember, at the beginning of 2014, the showstudio team led by Gary Apden along with adidas fanatics Ian Brown, Robert Brooks and Mike Chetcuti traveled to South America, more precisely Argentina in search of one of the finest instances of vintage adidas at a shop in Buenos Aires as part of a new documentary.

Upon arrival in Buenos Aires, the group headed to Carlos's store in one of the most traditional neighbourhoods in Buenos Aires to document the store and talk to Carlos Ruiz who has owned his shop for over three decades. After going through Carlos's stock, they managed to find things that hadn't been seen for many many years.

That first film and Carlos's story both received a lot of attention which led Aspden and his team to come back to Argentina and present Don Carlos with a very special gift. Their way of acknowledging Carlos's loyalty to the brand in a way was creating a pair of the adidas New York in Argentina blue with Carlos's name and face on the tongue. Just think that the store seems to be stuck in time; all those blue boxes, all those shoes, all those tracksuits. It is just unbelievable really.

As Gary said: "Carlos has a different profile now. This has had a huge impact on Carlos's life."

We had the chance to spend time and collaborate with Gary Aspden, Mike Chetcuti, Ian Brown, Robert Brooks and the rest of the team in Argentina and document the behind the scenes story as they were shooting their film in Buenos Aires. You can see some photos below.

Also before their second visit to the store, we had the chance to do an exclusive interview with Carlos Ruiz whcih you can watch below. The Interview is subtitled in English you just have to click the CC button on youtube.