For their third Beatles collaboration Pretty Green have focused on the legendary White Album.We’ve used the infamous “Mad Day Out’’photosession,shot by Don McCullinon 28th July 1968,as a key reference point for the collection. McCullin photographed the band at various locations around London such as Whitechapel, OldStreet and the Sunday Times building on Gray’s InnRoad.This new range incorporates key pieces inspired by what the band were wearing that day.

By 1968,psychedelia was in full swing and The Beatles were still embracing elements of that look,so candy stripes and bright,block colours all play a crucial role throughout our collection.

We’ve also added our own signature stamp to the range with original handdrawn and painted prints,as well as late 60s-influenced bold graphics.

You can have a look at some images below

CHECK OUT PRETTY GREEN X THE BEATLES HERE

In other news, read my exclusive interview with PGs head designer Pat Salter. 

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Source: Pretty Green