Niccolò P. launches its 2019 range of polo shirts with 21 st century touches
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Niccolò P. launches its 2019 range of polo shirts with 21 st century touches Tailored polos now include a concealed microfibre cloth (for device/glasses cleaning) together with a unique ‘grip’ for hooked sunglasses inside the placket Pop-up at 7 Denman Place, Ham Yard Village, Soho opened 15 May.

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Niccolò P. is pleased to announce the launch of its range of men’s polo shirts for 2019. Utilising the luxury fabrics that it is developing a reputation for using (including West Indian Sea Island cotton), the range is more than doubling to 20 styles.

Founded by former City professional Pascal Keane, the brand was launched in 2018 with a mission to put the ‘shirt’ back into ‘polo shirt’. Niccolò P. sources fabrics exclusively from the fine textile region of Montebelluna, Italy. Bespoke-level details are added to each polo including Australian mother-of-pearl buttons, crow’s foot stitching and stand collars with slots for collar stays. New features have been added for 2019 including a concealed microfibre cloth (for glasses or device cleaning) and a unique ‘grip’ on the inside of the placket to ensure hooked sunglasses stay firmly in place – bringing a classic menswear staple truly into the 21 st century.

Following success selling exclusively online in 2018 (and tapping into an increased demand for fewer items of better quality), Niccolò P. will be bringing its range to a wider audience through a month-long pop-up at 7 Denman Place, Ham Yard Village, Soho, London W1D 7AH from 15 May and at a number of outdoor events throughout the summer including Goodwood Festival of Speed (4-7 July). The brand’s presence is also being furthered through its two-year partnership with the City AM Club and the forthcoming launch on
several multi-brand stores including Opumo and Thread.

Plans for 2020 include a line of knitwear and semi-structured jackets all sourced and made in Italy. Niccolò P.’s Founder, Pascal Keane, said: “We’re incredibly proud to be launching an expanded range of polo shirts for 2019. Continuous refinement of our products is something we are focused on and this has led to the addition of two innovative features to our shirts which we are certain customers (new and old) will love. We enjoyed considerable success in 2018 which has led to a doubling of the number of styles in therange.

Finally, we are very excited to be popping up in Ham Yard Village, Soho later this month.”

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