Pretty Green launch Black Label Collection
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Pretty Green launch their new Black Label Collection

‘Every generation experiences a catalyst, a spark and a moment in time that ignites an undeniable legacy for future innovations.'

Speaking of the collection, Pretty Green said:

With the SS18 Black Label collection we’ve taken inspiration from a time that remains heavily influential in menswear – the mid-60s Peacock Revolution. By way of our own personal tribute to the peacocks and cultural icons of the mid to late 60s, the Pretty Green SS18 Black Label collection is one grounded in sharp, clean lines and vibrant eye-catching shapes that retains a very modern ‘wear it however you like’ feel. Our soft tan aniline leather jacket is designed to highlight every pore of the material, while the Black Label Prince of Wales check mac boasts incredible attention to detail with its slim line cut, William Halstead fabric, concealed front buttons and under collar neck tab and jet opening.

Elsewhere we’ve re-engineered the field jacket and put a unique stamp on it thanks to its military button cuffs and front fastenings, all topped off with a 60s frock silhouette cut. For the more casual peacock look we’ve elevated the traditional track top to luxury status by creating a plush velour version in toffee and navy colour ways with overarm lace trim detailing.

We’ve also introduced an 8 whale military inspired corduroy jacket complete with mandarin collar, a two-button, all over floral jacquard blazer with back vents and a future classic in the shape of a smart, casual Mod-influenced, soft-shouldered, striped boating blazer.

Another key piece is our Black Label bomber with front and sleeve floral, psychedelic-inspired  jacquard pattern, finished off with ribbed hem and cuffs. The SS18 Pretty Green Black Label collection: modern menswear built on a legacy of revolution, freedom and experimentation.’

The New Collection is out now. Get it HERE

Below you can watch a video of their Black Label Collection S/S 18

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Source: Pretty Green Press

PH Pretty Green